It felt random at the time, but growing up, my interests in coding, social psychology, anthropology, and journalism were all leading me somewhere. Each of these disciplines asks questions and seeks answers or solutions, which suits my restless curiosity. I also like to tinker and build things and feel most satisfied when I've created something tangible. Twenty years later, I realize that every step of that path led me to become a designer and influenced my approach to branding, design and user experience. These disciplines not only taught me the importance of asking “how?” and “why?” but also “what if…?” which is key to finding answers. As a creative director I enjoy seeing the solutions people on my team arrive at when they ask “what if…?” based on their own experiences.